Hasso-Plattner-Institut für Softwaresystemtechnik

Alexander Nolte

Alexander is the founding partner of the Innovation Agency PCH Berlin-Los Angeles PCH GmbH. PCH develops tangible products, processes, strategies and campaigns by analyzing current trends and by identifying latent consumer needs in the early phase of the product development process.

Previously, Alexander explored the American market, developed Consumer Kits, Future Life Settings, brand identity and new vehicle concepts as part of Volkswagen of America’s ‘Moonraker’ Project.

Prior to working in Los Angeles, he designed sales and market entry strategies and implemented customer loyalty concepts for young drivers at Volkswagen’s headquarters in Wolfsburg.

Alexander holds a degree in logistics and studied economics at the Humboldt University of Berlin, University of Lüneburg and the École Supérieure de Commerce in Grenoble.