Hedi Pottag

Hedi Pottag studied Musicology and Media at the Humboldt University of Berlin and the Ewha Womans University in Seoul as well as Design Thinking in 2009/10.
After assisting at theater productions and art installations of Christoph Schlingensief, a Mozart trilogy of Joachim Schlömer at the Salzburg Festival and Herbert Grönemeyer`s charity campaign „Deine Stimme gegen Armut“ („Action against Poverty“), she started her own company RITA (Resonance In The Arts) in 2008.
For RITA, Hedi writes culture- and marketing concepts, i.a. for Pandora Filmproduktion and the Goethe Institut Korea and manages cross-over projects, i.a. a „Piano City“ festival with 100 events in October 2010.
Hedi also studies for a doctorate at the UdK Berlin, researching about the relationship between new media and the „classical“ concert, in order to make „classical“ music for the brighter and younger audience (more) accessible.