Hasso-Plattner-Institut für Softwaresystemtechnik

Kerstin Madel

To think in the heart and soul of the client is the focus of Kerstin’s career so far.

Kerstin started her career in brand management at Procter & Gamble, Germany, where she was in charge for brands like Always and Alldays. She then moved to Japan and enlarged her competencies in the marketing of FMCG (fast moving consumer goods) while working in the Account Management of Grey Daiko Advertising, Tokyo. In Japan, Kerstin also began her career at the marketing consultancy unit of Ipsos-Novaction, Tokyo. Initially she took charge of the East-Asian business and soon got promoted to become Managing Director of the South East Asian business. In this position she build up the new regional headquarter in Singapore. At the end of her term Kerstin had built a team of 10 people as well as established strategic partnerships with her clients to develop and improve brands like Dove, Ponds and Omo.

Since her return to Germany and a parental leave she established herself as a freelance consultant and works on various projects with focus on FMCG marketing, leadership and coaching.

Kerstin holds a Diploma of the University of Mannheim in Business administration, with focus on Marketing, Business Operations and Psychology as well as a Diploma from the Grand École in Nancy in International Management.

„To build up the Southeast Asian business autonomously as well as the recruitment and training of my staff in Asia have been the most important and enriching experiences in my career so far. Therefore I take great pleasure in accompanying the students at D-School as their Coach. Here I can pass on my experience in strategic marketing and consumer behavior, cooperation with project partners as well as effective presentations.”

But there is also a life besides work. Kerstin loves to spend her time with her two little children and her husband, classic concerts, reading, travelling and dancing.