IT-Entrepreneurship I (WS2011/2012)

Monday:
Lecture dealing with hot spots and core questions of entrepreneurship. All parts are teached and coached in a strong interactive mode mixed with real-world case studies and real entrepreneurs as guest speakers.

Blocks:

• Business Modeling
• Team Building
• Technology (Roles, IP-Strategy, Product)

Wednesday:
Writing and presenting a business plan about student team self-chosen or given business idea.

Blocks:

• Business Plan
• Presentations

Core questions/Main Module (Mondays):

• Why is entrepreneurship so important?
• How do I generate a business idea?
• What is a business model?
• What are the differences between technology, product and a solution offering?
• Who do I need for a winning team?

Core questions/Business Plan Module (Wednesdays):

• How do I write a good business plan?
• What should I present in a pitch?

Primarily objective is to equip students with knowledge and insights to execute their own business ideas either within a corporation or in an external start-up. Secondary, we aim to motivate more HPI students to think entrepreneurial.

Monday:

• Lecture
• Guests
• Exercises
• Case Study
• Presentations (Students)

 Wednesday:

• Lecture
• Presentations (Students)

• Alexander Osterwalder: business model generation
• Guy Kawasaki: The art of start
• Rand Komisar: The monk and the riddle
• William Sahlman: How to write a great business plan

Monday:

• Case Study (written and presentation)
• Written tests
• Oral contribution

Wednesday:

• business plan
• presentations

PLEASE NOTE: First session on October, 17

Mondays 15:15 to 16:45 in room A 2.1

Wednesdays 09:15 to 10:45 in room A 2.1

7 L 1338

SSK-MA,SSK-RE,SSK-KO

4

6 (benotet)

2.11.2011

IT Systems Engineering (Master)

15

Softskills

Seminar

Wahlfach

Softskills